Embark on a journey to discover a universe as vast as it is fascinating: that of the major watch brands that populate the watchmaking world. Whether you are a connoisseur of Swiss, French, or German watch brands, interested in the latest models or the productions of the oldest brands, this feature on the watchmaking industry, blending current events and brand history, is made for you.

Types of Watch Brands

When it comes to watch brands, several types are commonly distinguished. First, from a technical standpoint, a distinction must be made between:

• Assemblers, who purchase movements from third-party manufacturers to insert into their own cases;
• Manufactures, which design and produce their watch models from A to Z.

One can then differentiate luxury watch brands from those in lower segments. Luxury timepieces are distinguished by the quality of their materials, the expertise involved in their manufacturing, and the precision of their movements: many Swiss watch brands are positioned in the luxury segment. Other watch brands will include high-end models and everyday timepieces (watches with mechanical or quartz movements).

Finally, models can also be classified into men’s watch brands and women’s watch brands. Indeed, manufacturers have always offered distinct models based on gender, emphasizing the sporty or technical aspect for men’s watches, and highlighting lightness and jewelry-like qualities for women’s watches.

Watch Brands and Their Manufacturers

If you appreciate the world of timepieces, you will enjoy discovering the watchmaking companies, manufactures, and groups behind the most prestigious watch brands and iconic models.

All that remains is to click on the links to the brands that appeal to you – and begin your journey into the watchmaking world!