Want to discover the Geneva Watch Days 2025? This decentralized event, from September 4 to 7, brings together 66 brands – from Breitling to Furlan Marri – across Geneva, with a main pavilion at the Rotonde du Mont-Blanc. Our guide reveals the highlights: movement adjustment workshops, watchmaking conferences, and even a charity auction. Also discover how to spot the 2025 watch novelties or prepare your stay with a suitable watch case. An action plan, secret locations, and practical tips: everything is here to experience this immersion in the cradle of watchmaking, where enthusiasts and curious visitors mingle around 150 unique timepieces.
Geneva Watch Days 2025: your Complete Guide for a Unique Watchmaking Immersion
Geneva, the cradle of luxury watchmaking since the 16th century, will host an event revolutionizing the traditional exhibition from Thursday, September 4 to Sunday, September 7, 2025. The Geneva Watch Days offer a decentralized format: 66 brands, ranging from Breitling to Renaud Tixier, are taking over iconic locations across the city. A single pass allows you to access these varied spaces – manufacturing workshops, prestigious boutiques, cultural venues – for a seamless and immersive experience. Curious to know everything? This guide prepares you to enjoy exclusive presentations, practical workshops, and conferences with master watchmakers.
Behind its cobblestone streets and historic facades, Geneva embodies watchmaking excellence. The history of watchmaking is told there, both in the Patek Philippe Museum and during live demonstrations. In 2025, the event highlights innovation with the Calibership competition, where young talents regulate Sellita movements, and the charity auction, supporting watchmaking students. Thanks to its open concept, you’ll avoid queues and can explore the city at your own pace. Ready to experience this adventure? Discover the detailed schedules, unmissable highlights, and tips to optimize your visit here.
Preparing your Visit: how to get to and get around Geneva Watch Days
The Main Pavilion: your Starting Point
The main Pavilion of Geneva Watch Days 2025 is located at the Rotonde du Mont-Blanc, Quai du Mont-Blanc, 1201 Geneva. This iconic lakeside location serves as a central point to begin your watchmaking immersion. Access is free and open to all, without prior registration. This is where you’ll find initial information, maps of partner venues, and tips to optimize your visit. A good understanding of this landmark will prevent you from losing precious time. The Pavilion also offers an exchange point for the latest program updates, including watch customization workshops or conferences with master watchmakers.
Getting to Geneva and Navigating the City
To reach Geneva, opt for the train from the airport (direct connection to Cornavin station in 10 minutes, regular trains every 15 minutes) or a taxi (average fare of 60 CHF for a 25-minute ride). Once in the city center, the event’s decentralized format invites you to explore the showrooms and partner venues scattered throughout the city. The public transport network (trams, buses) remains an efficient solution for getting around, especially for reaching locations more than 2 km from the center.
- On foot: Ideal for exploring the venues concentrated in the center and enjoying Geneva’s watchmaking atmosphere. In 10 minutes, you can reach the watchmakers’ district from the Rotonde, with boutiques like Patek Philippe or Vacheron Constantin.
- Public transport: Geneva’s network (Tpg) offers fast journeys between distant sites. A daily pass for 8 CHF offers unlimited access to trams and buses, practical for alternating showroom visits and cultural breaks, such as the Patek Philippe museum in Plan-les-Ouates.
- Single Pass: No dedicated shuttle is planned, but a pass could simplify access to partner venues. Check the official website for details, especially regarding priority access or transport discounts.
To avoid unpleasant surprises, consult the Geneva Watch Days website for detailed activity schedules. For example, some practical workshops to discover the watchmaking profession require prior registration. Also plan your movements by anticipating the extended hours of the main Pavilion on the first two days (open until 6 PM). By preparing your itinerary in advance, you will fully enjoy the event’s highlights.
A Rich and Varied Program: What to See and Do in 2025?
Featured Brands: Iconic Houses and Independent Gems
The Geneva Watch Days 2025 bring together a record 66 brands, ranging from Swiss watchmaking giants to independent creators. Discover essential classics like Breitling, Bvlgari, H. Moser & Cie., TAG Heuer, Urwerk, Zenith, and De Bethune, whose 2025 innovations promise to be revolutionary. The event’s decentralized format allows you to visit these brands in iconic Geneva locations, accessible via a single pass for a seamless and organized discovery.
Don’t miss the micro-brands that excite originality enthusiasts: Furlan Marri, Renaud Tixier, Speake-Marin, and MB&F. These niche artisans offer privileged encounters, where you can interact directly with designers and watchmakers. The single pass grants access to all venues, facilitating the discovery of creations in varied settings, from historic showrooms to contemporary cultural spaces.
Unmissable Highlights
- 2025 Novelty Presentations: Discover exclusively the watches that will create a buzz this year, with sneak peeks in exceptional settings.
- Guided Tours: Experts will accompany you through brand showrooms for captivating technical and historical explanations, available in French and English.
- Panels and Conferences: Debates with master watchmakers on the future of the industry, sustainability, the rise of the pre-owned market, or the challenges faced by young independent brands.
- Practical Workshops: Get initiated into the precise gestures of the watchmaking profession, handling movements and components under the supervision of industry professionals.
- Charity Auction: Participate in an exclusive event to support the training of young watchmakers via the Pierre Amstutz Fund, with exceptional lots such as unique watches or VIP experiences.
2025 Novelties: Calibership and Culture Club
The 2025 edition introduces Calibership, a unique competition focused on regulation – the meticulous adjustment of movements to optimize their precision. Forty emerging talents, ranging from young watchmakers to passionate influencers, will compete live, with a COSC jury to validate their technical performances.
The Culture Club, designed in partnership with the FHH, GPHG, and the Horological Society of New York, becomes an essential exchange platform. Participate in interactive conferences, practical workshops, or informal discussions with manufacturers. This is also where you can explore the latest style trends and take the opportunity to personalize your watch with a new strap, finding inspiration among the bold creations on display.
The Detailed Schedule for Geneva Watch Days 2025
The Geneva Watch Days 2025 will take place from September 4 to 7, 2025, with a main Pavilion located at the Rotonde du Mont-Blanc. This central location, in the heart of Geneva, allows you to fully enjoy the event before exploring the showrooms and workshops scattered throughout the city. The schedules have been designed to combine flexibility and immersion, with structured days to maximize exchanges and discovery.
- Thursday, September 4: 10:00 AM – 6:00 PM
- Friday, September 5: 10:00 AM – 6:00 PM
- Saturday, September 6: 10:00 AM – 5:00 PM
- Sunday, September 7: 10:00 AM – 4:00 PM
Make the most of the four days to participate in practical workshops, conferences, or exclusive demonstrations. However, do not underestimate the demand for activities requiring reservations, such as “Power Breakfasts” or guided tours. Spaces are limited, and certain events, such as “Calibership” or watchmaking panels, quickly attract all enthusiasts. Register now via the official website to secure your slot. By planning in advance, you can also synchronize your visit with the schedules of other iconic event venues, such as manufacturing workshops or partner cultural spaces. The event’s decentralized organization offers you total freedom, but meticulous preparation remains your best guarantee to fully enjoy this unmissable watchmaking showcase.
Geneva Watch Days vs. Watches and Wonders: What Are the Differences?
You might be wondering: what is the difference between these two iconic events? Although both showcase Swiss watchmaking, their approaches differ significantly. Understanding their specificities will help you choose the one that meets your expectations.
Format and Location
Watches and Wonders is concentrated in a single location, the Palexpo complex in Geneva, with its immense stands and strict security protocols. The Geneva Watch Days, born in 2020, adopt a decentralized “phygital” format: brands exhibit in their showrooms, luxury hotels, or cultural spaces along Lake Geneva, such as the Fairmont or the Beau Rivage.
Atmosphere and Experience
At Watches and Wonders, the atmosphere is solemn, among professionals in suits and seasoned collectors. The Geneva Watch Days opt for a relaxed atmosphere: watchmakers in casual attire, interactive guided tours, customization workshops, or the free “By the sea, by the lake” exhibition in 2025.
Audience and Access
Watches and Wonders primarily caters to professionals (first 3 days), with paid public access (50 to 70 CHF). The Geneva Watch Days offer a free main pavilion at the Rotonde du Mont-Blanc, open conferences, and a charity auction. In 2025, Watches and Wonders attracted 49,000 visitors, while Geneva Watch Days featured 66 independent brands.
Participants and Diversity
Watches and Wonders attracts giants (Rolex, Patek Philippe) and their conglomerates. The Geneva Watch Days, born from a collaborative initiative, bring together 66 independent brands in 2025, from Breitling to emerging names like Furlan Marri or Renaud Tixier.
Two complementary events: one embodies spectacular tradition with global stars, the other the innovative and inclusive spirit of Swiss watchmaking. Your choice may depend on what you’re looking for: established prestige or immersive discovery?
Our Final Tips to Make the most of the Event
The Geneva Watch Days 2025 offer a unique immersion into the world of watchmaking, with a decentralized format that invites you to explore Geneva as you’ve never seen it before. To not miss anything from this unmissable event, here are some practical tips.
Plan in advance. With 66 brands and numerous activities, prioritize the presentations that appeal to you most. Some experiences, like the Power Breakfasts, require a reservation. Consult the official website to check registration procedures.
Wear comfortable shoes. The itinerary between manufacturing workshops, boutiques, and cultural spaces involves a lot of walking. Opt for maximum comfort, as every step brings you closer to an exceptional discovery, such as the practical workshops to discover the watchmaking profession.
Stay curious. While major houses catch the eye, micro-brands like Furlan Marri or Renaud Tixier often hold unexpected surprises. The “By the sea, by the lake” 2025 concept also highlights 150 freely accessible timepieces.
Consider your gear. If you’re traveling with multiple watches or plan to acquire some on-site, secure your collection with a quality watch travel case. This is the assurance of a serene experience, especially when moving between venues.
Finally, take advantage of the extended hours of the main Pavilion (until 6 PM on Thursday and Friday) and tailor your visit according to your preferences. With conferences and the COSC precision challenge on the program, every moment becomes an opportunity to learn and marvel. Watchmaking awaits you!
The Geneva Watch Days 2025 offer a unique immersion into Genevan watchmaking. With 66 brands, workshops like Calibership, and free access to the main Pavilion, it’s the ideal opportunity to discover novelties and meet artisans. A festive and educational experience to enjoy from September 4 to 7, discovering Geneva, the cradle of global watchmaking!
