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Embark on a journey to discover a universe as vast as it is fascinating: that of the major watch brands populating the watchmaking world. Whether you are an enthusiast of Swiss, French, or German watch brands, interested in more recent models or the productions of the oldest brands, this feature on the watchmaking industry, blending current events and brand history, is designed for you.

The Different Types of Watch Brands

Regarding watch brands, several types are commonly distinguished. First, from a technical standpoint, a separation must be made between:
  • Casing companies, which purchase movements from third-party manufacturers to insert them into their own cases;
  • Manufactures, which design and produce their watch models from A to Z.
One can then differentiate luxury watch brands from those in lower segments. Luxury timepieces stand out due to the quality of their materials, the expertise involved in their manufacturing, and the meticulousness of their movements: numerous Swiss watch brands are established in the luxury segment. Other watch brands encompass high-end models and everyday timepieces (watches with mechanical or quartz movements). Finally, models can also be classified into men’s watch brands and women’s watch brands. Indeed, manufacturers have always offered distinct models based on gender, emphasizing the sporty or technical aspect for men’s watches, and highlighting lightness and jewelry-like qualities for women’s watches.

Watch Brands and Their Manufacturers

If you are sensitive to the world of timepieces, you will appreciate discovering the watchmaking companies, manufactures, and groups behind the most prestigious watch brands and the most iconic models. All that remains is for you to click on the links to the brands that attract you – and begin your journey into the watchmaking world!